There’s a lot of ways to advertise data plans, I’m sure. Advertising is plainly not my thing, but I’ve seen enough of it to be well aware that there are many creative ways to sell just about anything. Which is why I’m not certain why Meteor decided to do what they did. When you’ve a world of possibilities to choose from, why would it seem like a good idea to mock marginalised groups of people? I can’t say I get it.
Many people who I love- dear friends, people I consider family, my gorgeous partner- are trans. People I love have been attacked, forced out of jobs, denied housing, and been driven to suicidal ideation and self-harm. While this ad is one little thing, it is a piece in a massive puzzle that combines to make a world where trans people are looked down on, villified, and victimised. The world is a more dangerous place for people I love because of things like this advertisement.